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Research Interests

​I have an educational and a research background in entrepreneurship personality, cognition, sociological background and female entrepreneurship as part of my undergraduate and postgraduate theses which have been awarded distinction.

Since 2017, I have been researching entrepreneurship ecosystems in the context of digital and fashion/jewellery businesses commonly known as cultural and creative entrepreneurship (CCI). My research is an interdisciplinary approach underpinning political science, sociology, economics and business. I do have 12 research publications with 3 in the pipeline. Kindly refer to the publications section or visit my LinkedIn to know more about my 

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